(06 / 09) Case study
Maze Clothes
A Kyiv streetwear brand: identity and brand book, a WooCommerce store and social media ads — all from one team.
(01) The brief
MAZE sold through Instagram and an offline store. They wanted a store of their own and a recognisable brand, but not a store that looked like one more template with a cart.
(02) What we did
A brand and a store that speak the same language
We started with the identity: a black-and-white palette, an uppercase grotesque and one acid accent, collected in a brand book that now runs the tags, the social media and the site. The store is built on WooCommerce like a magazine: a collection page opens with big photos, a grid of pieces follows. After launch we ran the Facebook and Instagram ads that sent people to the collection pages.
(03) Result
What the client got
- 01
1 brand book
the identity behind the site, the tags and the social media
- 02
2 scrolls
from the first screen to the cart
- 03
Ads
we ran the Facebook and Instagram ads — to dedicated collection pages
(04) Inside the site
The catalogue is nothing but the pieces: a big photo, a name, a price. No banners between the cards, and two scrolls from the first screen to the cart. The collection page shows how a drop looks on the site.
(05) Mobile
Buyers come from Instagram and ads, which means from their phones. So everything works on mobile: lookbook, catalogue, sign-up and bag.
