(07 / 09) Case study
Europe Bus
A website for a carrier that took people between Ukraine and Europe. Instead of a Telegram group — a request from the first screen and answers to every passenger question.
(01) The brief
The carrier sold tickets through a Telegram group: a dispatcher spent whole days answering the same questions — when the coach leaves, whether there are seats, what the border rules are today. The phone and the chat had to be unloaded, and requests moved to a website.
(02) What we did
A ticket in a minute, no call to the dispatcher
The request form went on the first screen: from, to, date, how many people — a manager takes it from there. Below it we gathered what people ask most: conditions on board, border news, discounts. Social media giveaways got a block of their own, because real winners convince better than any copy. Routes across all of Europe, the site in three languages.
(03) Result
What the client got
- 01
4 fields
and the trip request is right on the first screen
- 02
3 languages
Ukrainian, English and Russian versions
- 03
SEO
border news brings passengers in from search
(04) Inside the site
Border-crossing news is updated regularly. Passengers find answers without calling, and the site gets fresh pages that Google picks up.
(05) Mobile
Tickets are often bought on the go. On a phone the form fills the screen, the fields are large, and it can be filled in with one hand.
