(04 / 09) Case study
The Medicalima
A dermacosmetics store: redesign, a move from WordPress to our own Nuxt and Fastify, a custom CRM with shipping and payments, and a Telegram bot for the team. On support since December 2025.
(01) The brief
The WordPress site looked dated, worked badly on a phone and would not let the team change a price or a description without a developer. The brand needed a platform of its own, not someone else's CMS with plugins.
(02) What we did
A store of their own instead of WordPress, with an admin panel built for the team
We redesigned and rebuilt the site from scratch: Nuxt on the front, Fastify on the back. The catalogue is organised by skin problems rather than brands, because people arrive asking "what do I do about my nails", not with a product name; every product was entered into the new CRM from zero. The CRM now holds products and content, orders and customers, stock, prices, promo codes and sales analytics; shipping runs through Nova Poshta and payments through WayForPay. The team got a Telegram bot that shows new orders and analytics right in the chat.
(03) Result
What the client got
- 01
0 plugins
instead of WordPress — our own Nuxt front end and Fastify back end
- 02
1 CRM
products, orders, stock, Nova Poshta and WayForPay in one panel
- 03
since 12.2025
on ongoing support: we keep developing the store
(04) Inside the site
Every product has a page with indications, ingredients, contraindications and customer reviews. Ready-made routines for each concern sit next to it, so nobody has to assemble their care blindly.
(05) Mobile
Cosmetics get chosen on a phone, often in the evening. The mobile version keeps the same flows: catalogue by concern, product page, cart and one-click purchase.
